Saturday, March 21, 2009

Car AD Hunters Golden-eggs ... SPLOSH ... Let the goose live

Why do Car Ads always show, what it looks from the outside ... set in a landscape, shadowed by stylized silhouettes. Never showing what it must be to look at the outside world, sitting inside it. The car is someone else's creation and the admiration is in the beholders eye . The only part you play is the a twist of jealousy you pour to another's heart, when you step out. A little burn like the twist of lime of a sweet tongue.

A trophy car, a trophy house, a trophy wife, trophy caste, trophy religion .......... man ... hunter. Hunt and collect trophies and show, its such a fundamental instinct that drives the sophistication of all life around. Its fascinating to observe what 5000 odd years of progress has achieved. Better packaging.

Needless to say, the other facet of man is the exhilarating sense of free creative spirit, see the Yin needs the Yang. The spirit to create, to create the balance with yoga, the spirit to create the perfect automobile, to create the perfect AD for the hunter, to create/become the perfect trophy person to be acquired, lauded and cherished. To toil in the soil of everyday life and create a symbol of his or her work. the symbol worth hunting for and be hunted for, to be put on a pedestal, to shine on someones Armour.

If such be the innards of life's, why do the hunters not let the creator free. Why is the the trophy maker made a trophy. Why is not the goose allowed to lay an golden egg, as it pleases!. Go pick up she doesn't care. The scramble , the mad scramble, infused of greed and reeking of fear, out to catch the egg . BUM DUM SPLOSH there falls another egg, a half fried omlete on the heated earth.

The creative one must not suffer, not be pledged to lay the egg everyday. Is she ?, and so understood our forefathers better. They attributed all creative geniuses to spirits, and protected the precious. Ramanujam the great mathematician , always attributed his work to his house goddess, who would wisper ideas in his head. Interestingly, I came across this beautiful lecture at TED's by Elizabeth gilbert, where she discusses the idea of nurturing creativity:

http://www.ted.com/index.php/talks/elizabeth_gilbert_on_genius.html

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